Well, maybe not. “What Happens When GPS Can’t Find You?” is a commercial concern raised by a Wall St. Journal article. Needless to say a business in today’s world is at risk if the GPS location associated with it is wrong, or just the path that is required to get there is not correct. Consumers at best are frustrated, and may simply write off that operation. In this case it is often not the business’s fault, but one in the GPS location service, or route mapping.
Behind this is a more pervasive and serious problem. Often there is no way to “fix” these problems from the perspective of the consumer or the an affected business. You may know the data is wrong, the route doesn’t work, and correcting the error(s) is not a straight forward path, and certainly not easy enough that the “crowd-source” solution would work. That is, many people might find the error, and if there were a simple way to “report” the problem, after the “nth” report, an automated fix (or review) could be triggered.
This is not just GPS problem. I’ve found many web sites are validating addresses against equally flawed sources (perhaps even the USPS). I can send mail to my daughter (and she gets it), I’ve even seen the mailbox on the side of her street. By one of the web sites I used to deliver items to her location is rejecting the address as “not known”… and of course there is no way to report the error. A related problem is entering an address in “just the right way” — am I in “Unit A101” or “Apt. A 101″ or maybe Apt A101”, note that the delivery folks can handle all of these, but the online ordering system can’t. Technology design consideration: track such ‘failures’, and after some number, check the validation process, or better have a button such as “I know this is right, so please update the database”.
Online operations are losing business, as well as brick-and-mortar activities due to online “presumptions” of correctness .. and no corrective processes available. It’s one thing when the word processor marks your spelling as “wrong”, but lets you keep it anyway. It is another when medications or essential services can’t reach your location because the GPS or delivery address is not in the database, or is listed incorrectly.