It’s 10PM do you know what your model is doing?

“Customers like you have also …”  This concept appears explicitly, or implicitly at many points in the web-of-our-lives, aka the Internet. Specific corporations, and aggregate operations are building increasingly sophisticated models of individuals.  Not just “like you”, but “you”! Prof. Pedro Domingos at UW  in his book “The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World” suggests this model of you may become a key factor of your ‘public‘ interactions.

Examples include having Linked-in add a “find me a job” button that will conduct interviews with relevant open positions and provide you a list of the best.  Or perhaps locating a house, a car, a spouse, …well, maybe somethings are better done face-2-face.

Apparently a Asian firm, “Deep Knowledge” has appointed a virtual director to their Board. In this case it is a construct designed to detect trends that the human directors might miss.  However, one suspects that Apple might want a model of Steve Jobs around for occasional consultation, if not back in control again.

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