Your TV might be Binge watching you!

VIZIO is reportedly paying fines for using users TVs to track their viewing patterns in significant detail as well as associating this with  IP address data including age, sex, income, marital status, household size, education level, home ownership, and home values.

Presumably this might have been avoided if VIZIO had presented the users with a “privacy statement” or “terms of use” when they installed their TV.  But failure to have obtained the appearance of consent put them in this situation.

It has been clear that all “free” media (and many paid channels), for TV, Cable, Radio, Internet streaming, etc. all want to track this information.  On one hand they can use it to provide “a better user experience” (show you the ads/suggested programs that match your demographics) … and of course the flip side is also true, selling your data to 3rd parties (a.k.a. ‘trusted business partners’)  so they can be more effective at interacting with you is part of the game.

Now lets step it up a notch.  Your TV (or remote controller) may use voice recognition, often using the “mother ship’ resources for the AI analysis if what you have requested. That is, your voice is sent back to servers that interpret and respond.  This leads to another level of monitoring … some of your characteristics might be infered from your voice, and others from background sounds or voices, and even more if the recording device just happens to track you all the time.  “Seri are you listening in again?” — and then add a camera … now the fun can really start.

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